There are 4 types of Google search guidelines to understand :
1. Webmaster guidelines
A website admin can monitor everything identified with a site. They monitor its presentation with web indexes, functionality, speed and plan. Website admins even monitor content, missions and showcasing efforts.
Google search central proposes rules and guidelines against the webmaster which helps your website to rank or view on Google search pages. If your content’s quality is not good then the Google search engine might omit your website URL from publishing on the search pages.
2. General guidelines
There are some general guidelines to have your website seen on Google search pages.
Your website’s URL structure should be simple and concise. Don’t have duplicate content and don’t reuse the paragraphs in the same content. Your outbound links should qualify for quality links in Google. Make sure all page links of the website are crawlable. Allow Googlebot and never use disallow for Googlebot. You should always tag your website as Children specific content for child-directed treatment. Your site should be browser compatible. Use best practices for web testing using google search.
3. Content-specific guidelines
Google search Central also provides advanced SEO content-specific guidelines.
Following rules are extra tips for explicit content types on your site, including pictures, video, AMP, AJAX, and dynamic mobile sites. You get to know Best practices about Google images like how to post what to put on image meta tag and description. Guidelines for the use of AMP on Google search. Best practices for educational sites and videos to have them on Google search. Also, Covid-19 resources are available for sites from Google. Best practices to handle rich media files on Google. Also, the Search appearance topic states how to enable Specific features for the site. Every website owner struggles in SEO for ranking their site on the first page. You should follow all the guidelines to have your good content rank faster on the Google page or on the first page of the search engine.
4. Quality guidelines
The accompanying guidelines portray explicitly denied techniques that can get your page or site precluded from Search results. Taking part in these procedures can bring about a manual activity for your site.
Following is the list to check quality guidelines of your website:
- Content that is generated automatically.
- Content that is scraped from other sites.
- Unnecessary redirects, Affiliate program links, Link schemes, Paid links, Hidden text, and links
- Thin content
- Doorway pages
- Irrelevant keywords
- Creating pages with malicious behavior
- Automated queries
- User-generated spam, and Ways to prevent comment spam
- Report spam paid links or malware
If you pass all these quality guidelines then you get a position on Google search pages. Thus people start visiting your site frequently.
Do not miss to perform even a single guideline as it will affect the website’s whole visibility.
You should pass all four guidelines because there are millions of websites struggling hard to make themselves rank on the top pages of Google search.